Начнём предпринимательство с Дэманом.

Steve Pavlina, “Entrepreneurship Begins With Demand”, public translation into Russian from English More about this translation.

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Entrepreneurship Begins With Demand

Начнём предпринимательство с Дэманом.

History of edits (Latest: Motorr 5 years, 5 months ago) §

Many people who are new to entrepreneurship approach the world of business in some rather funky ways. Quite often they come up with solutions first — or at least what they think is a solution. Then they try to convince people to buy, hoping that those people will somehow see the value in their solutions.

Многие люди становясь предпринимателями, входят в мир бизнеса напуганными. Часто увольняясь у них возникает идея или они предполагают, что это идея. Тогда они пытаются убедить людей в покупке, надеясь что они увидят ценность их предложения.

History of edits (Latest: Motorr 5 years, 5 months ago) §

That’s a recipe for glorious failure.

Это рецепт всем известного банкротства.

History of edits (Latest: Motorr 5 years, 5 months ago) §

Sure it could work sometimes, especially if you have millions of marketing dollars to help create demand, but for small businesses it’s not a very wise approach. For a sustainable business you’ll want to see some evidence of genuine demand for what you’re going to sell — ideally before you go through all the work of starting a business or creating a new product or service.

Уверен иногда это работает , особенно если у тебя есть миллионы долларов в помощь создания запроса, но для небольших предпринимателей это не очень благоразумный подход.Для стабильного предпринимательства вы должен видеть некоторую очевидную истину идеи, перед началом продаж - превосходно сначала пройти сквозь работу создания бизнеса, нового продукта или идеи.

History of edits (Latest: Motorr 5 years, 5 months ago) §

Many amazing businesses have been launched because someone noticed an existing problem or some kind of demand for a solution or improvement, and they found a way to fulfill that demand reasonably well.

Многие ошеломляющие предприниматели начинали с очевидными промахами или некоторыми видами вопросов, для решения или улучшения которых, они использовали адекватные источники.

History of edits (Latest: Motorr 5 years, 5 months ago) §

When I started my computer games business in 1994, I didn’t know if there was any demand for what I was creating. I created some games, but hardly anyone bought them.

Когда я основал компанию по созданию компьютерных игр в 1994, я не знал, есть ли другие решения по ее развитию. Я создал несколько игр, но едва ли что-то из них было продано.

History of edits (Latest: Motorr 5 years, 5 months ago) §

Then I went to a game development conference where one of the co-founders of a very successful company explained in plain English the difference between creating games that sell well vs. creating games that don’t.

Тогда я отправился на игровую конференцию, где один из соучредителей очень успешной компании, объяснил очевидные различия между, создающими игры которые продаются хорошо и создающими игры которые не продаются.

History of edits (Latest: Motorr 5 years, 5 months ago) §

He said it came down to creating games that people clearly wanted to buy vs. creating games that the development team wanted to create. These goals aren’t necessarily in conflict. He explained how his company went from struggling for 8 years in a row to finally creating some mega-hits. They started paying attention to what kinds of games people really wanted to buy. Then they created games in those genres. Their games sold millions of copies.

It’s not rocket science, but it sure makes a difference.

I applied this advice on a fairly small scale, and my games business did much better. I targeted genres where I saw more demand than supply, and so I didn’t have to push so hard on the marketing front. I mainly just had to get the word out that my games would satisfy a particular type of player. And within a matter of months, those players were flocking to my website.

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