Создание бизнес-плана

Steve Pavlina, “Creating a Business Plan”, public translation into Russian from English More about this translation.

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Creating a Business Plan

Создание бизнес-плана

History of edits (Latest: Vetalya90 5 years, 8 months ago) §

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without having to plan out every detail in advance.

В действительности, не нужно создавать официальный бизнес-план, чтобы начать бизнес. Вы можете начать бизнес очень быстро без планирования каждой детали развития.

History of edits (Latest: Vetalya90 5 years, 8 months ago) §

— слово "официальный" требуется заменить более подходящим синонимом Vetalya90

That said, there can be tremendous value in planning. Thinking through a business in advance is hard work and requires deep concentration (if you want to do it well), but the payoff is a significant increase in clarity and a better shot at creating or expanding a successful enterprise.

Тем не менее, в планирование может принести много выгод. Обдумывание развития бизнеса - это тяжелая работа и требует глубокой концентрации (если вы хотите добиться успеха), но платой за это является значительное прояснение и хороший толчок в создании и развитии успешного предприятия.

History of edits (Latest: Vetalya90 5 years, 8 months ago) §

I spent most of last week creating a new long-term plan for my business, which I just completed on Friday. I hadn’t done anything this thorough since 2005. It was incredibly tough mental work, and I put in many 12-16 hour days in a row, sometimes working so hard that I literally fell asleep at my desk. Then I’d wake up and work on it some more.

Я провел многие из прошедших недель, создавая долгосрочный бизнес-план моего бизнеса, который закончил в пятницу.

History of edits (Latest: Vetalya90 5 years, 8 months ago) §

— не окончен перевод Vetalya90

Since I’ve just been through this process, let me share some thoughts on creating a written plan for your own business.

Planning for Yourself vs. Planning for Investors

Ваши планы против планов инвесторов

History of edits (Latest: Vetalya90 5 years, 8 months ago) §

There’s a big difference between creating a business plan for your personal clarity vs. creating a plan to attract funding. Most of the business planning information I’ve seen in books or online is heavy on the latter side. If you don’t need outside funding, you can probably ignore 30-50% of the typical suggestions for what to include in a business plan.

There can be value in doing some of the work that it would take to impress an investor. Thinking through the financials is a good idea, but in practice a lot of what goes into an investor-based plan is actually persuasion as opposed to serious planning. Financial projections can be incredibly subjective, and you can’t predict with much accuracy what’s going to happen under real-world market conditions anyway. Overplanning is also a waste of time — you need to guard against filling your plan with irrelevant details that simply won’t matter one way or another.

I set financial goals for my business, but I don’t bother making predictions which are merely guesswork. Instead I spend more time planning how my business can adapt to whatever conditions may occur.

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