Translation of "BronyStudy 2.0 - New Survey for the Fandom"

Daniel Chadborn, “BronyStudy 2.0 - New Survey for the Fandom”, public translation into English from English More about this translation.

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Hello, my name is Daniel (Professor Uponium) and I am one of the members of BronyStudy, last year we (myself and Drs Courney "Nuka" Plante and Stephen Reysen) asked the fandom to respond to an expanded survey on fan behaviors and we recieved a massive response, the results can be found here https://sites.google.com/site/bronyresearchproject/ and hopefully soon in a number of publications we have submitted to various journals. I really want to pass on our thanks and continued support for the brony community.

Today I (along with Drs Reysen and Plante) would like to ask everypony's help on this new survey launching what is the second wave in our expansion of the initial BronyStudy research and further understanding of fandom and group identity. This survey will aid in collecting general information about the fandom and it's relation to other fan communities that have been examined and surveyed in the published literature.

For your time and participation in this survey, you will be eligible to enter your e­mail into a draw for the chance to win one of several $50 gift certificates to Amazon.com (your odds of winning the gift card are based on the number of entries and are estimated at 1 in 200). Your email entry will not be linked to your responses in any way to preserve your anonymity.

https://tamuc.co1.qualtrics.com/jfe/form/SV_4SdTzs6pcWonKIt

We thank you again for your continued support regarding our research! And we hope to see you at this year's BronyCon with an update of the research so far!!

- Professor Uponium

P.S. While we may try to keep up with the comments section some questions may be difficult for us to answer without fear of influencing responses from those who read it and we generally ask you keep the survey and your answer confidential while it is open. If you have any questions, concerns, issues (we are prone to the occasional typo or bug), or anything else, please email us at [email protected], through the contact page on the above website, or using the contact information given in the study.

Informed Consent Agreement

Information about Being in a Research Study

Description of the Study and Your Part in It

Daniel Chadborn (Instructor at Southeastern Louisiana University in the Department of Psychology and graduate student at Texas A&M University-Commerce) and Dr. Stephen Reysen (associate professor at A&M-Commerce) are inviting you to take part in a research study.

The purpose of this research is to assess how individuals interact and engage with their fan interests. There are no right or wrong answers to any of the questions; it is your opinion that interests us. Your part in the study will be to give your opinion about yourself. It will take you less than 30 minutes to complete this study.

Risks and Discomforts

There are minimal risks to participating in this research, however these do not pose any more risk than those a person would experience in everyday life. If you feel uncomfortable with any question you may skip the question and move on.

Possible Benefits

While your participation may not specifically benefit you, we believe it will improve our general understanding of human attitudes and judgment.

Incentives

For your time and participation in this survey, you will be eligible to enter your e­mail into a draw for the chance to win one of several $50 gift certificates to Amazon.com (your odds of winning the gift card are based on the number of entries and are estimated at 1 in 200). Your email entry will not be linked to your responses in any way to preserve your anonymity.

Protection of Privacy and Confidentiality

All information you provide is completely confidential and anonymous as you are not asked for your name or any identifying information. All responses will be downloaded from Qualtrics and saved on password-protected computers located in the psychology department at Southern Louisiana University and A&M­Commerce. Information and the anonymous data provided will remain confidential and will be stored indefinitely on secure, password-protected computers to which only the authorized researchers have access.

Choosing to Be in the Study

You do not have to be in this study. Participation is voluntary. You may choose not to take part and you may choose to stop taking part at any time without penalty. You will not be punished in any way if you decide not to be in the study or to stop taking part in the study.

Contact Information

If you have any questions or concerns about this study or if any problems arise, please contact the researchers at

Daniel Chadborn, M.A.

Department of Psychology

Southeastern Louisiana University

Hammond, Louisiana 70443

(985) 549-5195

[email protected]

Dr. Stephen Reysen

Department of Psychology, Counseling, & Special Education

Texas A&M University-Commerce

Commerce, TX 75429

(903) 886-5197

[email protected]

If you have any questions or concerns about your rights in this research study, please contact the IRB Chair at

Dr. Michelle Hall,

Chair, Institutional Review Board (IRB)

Southeastern Louisiana University

Hammond, Louisiana 70443

(985)549-2077

[email protected]

Informed Consent Agreement

Continuation of this study affirms that the undersigned is at least 18 years old, has received a copy of this consent form, understands the above information, and agrees to voluntarily participate in this research.

Type your age, in years (e.g., 22):

Type your current country of residence (e.g., USA):

What is your biological sex (sex at birth)?

What is your biological sex (sex at birth)?

Which of the following do you identify as (select all that apply):

Male

Female

Intersex

Other:

Which of the following do you identify as (select all that apply):

Man

Woman

Non-Binary / Genderqueer

Other:

Which of the following best represents your ethnicity? (Select all that apply)

White

Black

Asian

First Nations/ Native American

Hispanic

Middle Eastern

Other:

Are you a…

(select all that apply)

Brony

Military Brony

Anime Fan

Artist

Gamer

Musician

Writer

Dealer

Sci-fi Fan

MRA (Men's Rights Activist)

Feminist

Furry

Therian

Otherkin

Lycanthrope

Human

Human-Animal Hybrid

Do you consider yourself to be part of the brony fandom?

Yes

No

If you are a brony fan, how long, in years, have you considered yourself a brony? (e.g., 4)

Instructions: Please rate your agreement with the following items.

(1-7) Strongly Disagree - Strongly Agree

I am emotionally connected to being brony.

I strongly identify with being a brony.

Being a brony is part of me.

I strongly identify with bronies in the brony community.

I am glad to be a member of the brony community.

I see myself as a member of the brony community.

This past year, how often did you…

Never, Almost Never, Several Times a Year, Once a Month, Once a Week, A Few Times a Week, Once a Day, Many Times each Day

watch My Little Pony?

watch My Little Pony fan content?

read news/blogs/reviews about My Little Pony?

talk to friends about My Little Pony?

My involvement with the brony fandom…

(1-5) Not at all True - Very True

Provides me with a chance to expand my circle of friends.

Provides me with a focus or sense of purpose.

Provides me with an engaging and entertaining experience.

Provides me with a break from life's stresses.

Provides me with an outlet for my creativity.

Provides me with a chance/way to retreat from difficult life situations.

Provides me with an activity to share with my existing friends/ ways to stay connected.

Provides me with answers/information/guidance I need to face situations in my life.

Provides me with a good laugh and/or cry.

Provides me with an opportunity to express myself and my uniqueness.

Provides me an opportunity to share with my family and bring us closer.

Provides me with a sense of fulfillment as I feel like something is missing when I am not involved.

Provides me with an experience of captivating beauty and inspiration.

Provides me with an opportunity to grow and discover more about aspects of myself.

How many brony conventions have you attended?

0-16+

How many brony meetups have you attended?

0-16+

For me, attending a brony convention this year would be...

(1-7) Unpleasant - Pleasant

For me, attending a brony convention this year would be...

(1-7) Boring - Exciting

For me, attending a brony convention this year would be...

(1-7) Dull - Entertaining

For me, attending a brony convention this year would be...

(1-7) Worthless - Valuable

Instructions: Please rate your agreement with the following items.

(1-7) Strongly Disagree-Strongly Agree

Most of the people that are important to me would approve of my going to a brony convention this year.

Attending a brony with people close to me (e.g., friends/family) would be something I would like to do.

My friends are likely to attend a brony convention this year.

People close to me (e.g., friends/family) are likely to attend a brony convention this year.

It would be difficult for me to have the time to go to a brony convention this year.

I do not have the money available to go to a brony convention this year.

I intend to attend a brony convention this year.

Attending a brony convention this year is something I plan to do.

I will try to attend a brony convention this year.

Instructions: Below are different types of social causes and issues. Please indicate how active or involved you have been in each of the causes over the course of your life.

(1-7) Not Active - Very Active

Poverty

Women's Issues

Peace issues

Civil Right's Issues

Human Rights

Instructions: Please rate your agreement with the following items.

(1-7) Strongly Disagree-Strongly Agree

Bronies are very politically active.

Bronies are active in many social causes and issues.

Many bronies are activists.

I feel that I am treated differently (worse) when people know I am a brony.

Instructions: Please rate the degree of cold/warmth you feel toward fans of the following interests. In other words, if you feel very warm toward fans of the interest you would select ‘10’ and if you feel very cold toward fans of the interest you would select ‘1.’

(1-10) Cold-Warm

Sport

Musician or Musical Group

Movie

Book

Television Show

Hobby

If you had to choose, which of the “Mane 6,” would you say is your favorite? (choose one)

Applejack

Fluttershy

Pinkie Pie

Rainbow Dash

Rarity

Twilight Sparkle

From the list below, please indicate which of the character(s) are your favorite. You may choose as many as you like, and you may also write in any options not presented here.

Twilight Sparkle

Fluttershy

Rainbow Dash

Pinkie Pie

Applejack

Rarity

Luna

Celestia

Cadence

Sunset Shimmer

Starlight Glimmer

Derpy (Muffins)

Trixie

Apple Bloom

Scootaloo

Sweetie Belle

Discord

Big Mac

DJ Pon-3

Octavia

Dr. Hooves

Moon Dancer

Lyra

Bon Bon

Spike

Chrysalis

Shining Armor

Minuette

Zecora

Maud Pie

Sunburst

Gabby

Other:

Other:

Other:

Other:

In a sentence or two, please explain your choice of favorite character(s)

Briefly describe how your choice of favorite characters has changed, if at all, over time. Were they always your favorite? Did you have a different favorite character before them? What happened to cause this change if it occurred?

Who is your single most favorite character?

Instructions: Please indicate your disagreement or agreement with the items below with regard to your one FAVORITE MLP character as noted above.

(1-7) Completely Disagree-Completely Agree

This character is my favorite because they reflect my personality more than any other character in the show.

This character is my favorite because they represent who I would ideally like to be.

This character is my favorite because they are so different from who I am.

This character is my favorite because of fan-made content surrounding this character (e.g., fan fiction, videos, artwork, etc.).

I identify strongly with this character.

This character is my favorite because they remind me of someone I know (not me).

In difficult times, I’ve found myself asking what this character would do in my situation.

This character is my favorite for aesthetic reasons (e.g., they look cool / unique / pretty).

I feel a strong emotional connection to this character.

I stand out quite a bit because this character is my favorite.

A lot of other people have probably chosen this character as their favorite.

This character has always been my favorite.

This character is my favorite because they’re so likeable.

This character is an “acquired taste” – it takes a while to learn to appreciate them.

I have learned things about myself from this character.

Instructions: Please rate the following items about YOUR FAVORITE CHARACTER.

(1-7) Strongly Disagree-Strongly Agree

I am emotionally connected to my favorite character.

I strongly identify with my favorite character.

My favorite character is part of me.

My favorite character is the sort of person I want to be like myself.

Sometimes I wish I could be more like my favorite character.

I’d like to do the kinds of things my favorite character does.

I think my favorite character could be a friend of mine.

I could reveal negative things about myself honestly and fully to my favorite character.

I could have a warm friendly relationship with my favorite character.

My favorite character is very physically attractive.

My favorite character could be the perfect romantic partner.

Sometimes I think that my favorite character and I are just meant for each other.

Instructions: Below are a series of statements concerning men and women and their relationships in contemporary society. Please indicate the degree to which you agree or disagree with each statement using the scale below.

(1-7) Strongly Disagree-Strongly Agree

Even if both members of a couple work, the woman ought to be more attentive to taking care of her man at home.

A man who is sexually attracted to a woman typically has no morals about doing whatever it takes to get her in bed.

Men are less likely to fall apart in emergencies than women are.

When men act to “help” women, they are often trying to prove they are better than women.

Every woman needs a male partner who will cherish her.

Men would be lost in this world if women weren’t there to guide them.

A woman will never be truly fulfilled in life if she doesn’t have a committed long-term relationship with a man.

Men act like babies when they are sick.

Men will always fight to have greater control in society than women.

Men are mainly useful to provide financial security for women.

Even men who claim to be sensitive to women’s rights really want a traditional relationship at home, with the woman preforming most of the housekeeping and child care.

Every woman ought to have a man she adores.

Men are more willing to put themselves in danger to protect others.

Men usually try to dominate conversations when talking to women.

Most men pay lip service to equality for women, but can’t handle having women as an equal.

Women are incomplete without men.

When it comes down to it, most men are really like children.

Men are more willing to take risks than women.

Most men sexually harass women, even if only in subtle ways, once they are in a position of power over them.

Women ought to take care of their men at home, because men would fall apart if they had to fend for themselves.

Instructions: Below are a series of statements concerning men and women and their relationships in contemporary society. Please indicate the degree to which you agree or disagree with each statement using the scale below.

(1-7) Strongly Disagree-Strongly Agree

No matter how accomplished he is, a man is not truly complete as a person unless he has the love of a woman.

Many women are actually seeking special favors, such as hiring policies that favor them over men, under the guide of asking for “equality.”

In a disaster, women ought not necessarily to be rescued before men.

Most women interpret innocent remarks or acts as being sexist.

Women are too easily offended.

People are often truly happy in life without being romantically involved with a member of the other sex.

Feminists are not seeking for women to have more power than men.

Many women have a quality of purity that few men possess.

Women should be cherished and protected by men.

Most women fail to appreciate fully all that men do for them.

Women seek to gain power by getting control over men.

Every man ought to have a woman whom he adores.

Men are complete without women.

Women exaggerate problems they have at work.

Once a woman gets a man to commit to her, she usually tries to put him on a tight leash.

When women lose to men in a fair competition, they typically complain about being discriminated against.

A good woman should be set on a pedestal by her man.

There are actually very few women who get a kick out of teasing men by seeming sexually available and then refusing male advances.

Women, compared to men, tend to have a superior moral sensibility.

Men should be willing to sacrifice their own well-being in order to provide financially for the women in their lives.

Feminists are making entirely reasonable demands of men.

Women, as compared to men, tend to have a more refined sense of culture and good taste.

Media critics routinely cite My Little Pony: Friendship is Magic as an example of a show which excels in its moral teachings. Unlike fans of other popular shows, MLP fans seem to take the show’s message of friendship and caring to heart. In fact, being a fan of MLP is likely a reflection of fans’ own moral beliefs. In a few sentences, please describe how you have internalized the show’s moral messages, such as generosity, tolerance of others, friendship, kindness, compassion, etc.

How many episodes of MLP do you watch per month when new episodes are being aired (note: Please do not include fan-made content)?

For comparison, the average number of episodes viewed per month by bronies is 11.1. You indicated that you viewed _________ episodes per month.

(1-7) Almost Never-Very Frequently

In general, how often would you say that the average brony watches MLP?

In general, how often would you say that you watch MLP?

Instructions: Below are a series of statements which may or may not reflect how you see yourself. Please indicate the degree to which you agree or disagree with each statement at this moment.

(1-7) Strongly Disagree-Strongly Agree

I am entitled not to suffer too much.

I deserve good things in my life.

I deserve an extra break now and then.

I should not have to inconvenience myself for others.

I have a good memory.

The things that happen to me are largely beyond my ability to control.

In general, I consider myself to be an optimist.

Others would describe me as a fairly introverted person.

I am usually excited when it comes to trying new things.

In general, I have a fairly positive sense of self-esteem.

Instructions: Below are a series of possible situations and behaviors. For each one, please indicate how likely you would be to engage in each of behavior.

(1-7) Definitely Would Not - Definitely Would

Donating blood at a blood drive?

If there were a water shortage in your town due to a drought and you were asked not to shower for 48 hours, would you comply?

Would you donate money to a school you attended (university or high school)?

If you finished a drink and there were no recycling bins in sight, would you throw your bottle in a trash can?

Would you ever spend vacation / holiday time doing a service project and/or advocating for social change?

Participating in some kind of volunteer work in the next couple of years?

Suppose your friend was really struggling with their relationship. You have helped this friend several times before. If this friend asked you to help when you would rather watch a movie at that time, would you help?

Suppose that while in a library you received a call on your cell phone from a friend you had not spoken to recently. Would you answer your phone if there were others around you?

Suppose that you have a bike. If you were running late, would you ride your bike on the walkways where bikes are prohibited if it got you there faster?

Your favorite take-out restaurant is now offering compostable containers for your food. You can purchase them as a substitute for Styrofoam containers. They cost an additional 25 cents. Would you purchase one?

Would you purchase the compostable container if they raised the price to $1?

Would you try to form an MLP-viewing group in your local area?

Would you try to meet people by attending public events?

Would you go on a skiing trip?

If you were given tickets to a concert you wanted to attend, but the concert took place on a night where you had work or school the next day, would you attend?

Would you do unpaid work for extra credit at work or school?

Would you attend brony party?

If your friends were hanging out at your house, would you ask them to leave when you needed to get to bed for work or school the next day?

Instructions: This scale consists of a number of words that describe different feelings and emotions. Read each item carefully and then list the number from the scale below next to each word. Indicate to what extent you feel this way right now, that is, at the present moment.

(1-5) Very Slightly/Not At All, A Little, Moderately, Quite a Bit, Extremely

Interested

Disinterested

Excited

Upset

Strong

Guilty

Scared

Hostile

Enthusiastic

Proud

Irritable

Alert

Ashamed

Inspired

Nervous

Determined

Attentive

Jittery

Active

Afraid

Thank you for participating in this survey. Your e-mail address will be entered in a draw for a chance to win one of several $50 Amazon.com gift cards. Email [email protected] with the code 2017-71 after completing the survey.

Below, you have the option to request that, should you win the draw, a portion of your prize be donated anonymously to the Make-A-Wish Foundation. This decision is completely optional: You may choose to donate as much or as little as you would like.

If I win the $50 Amazon.com gift card draws, I would like %______ of my prize to be donated anonymously to the Make-A-Wish Foundation.

0 10 20 30 40 50 60 70 80 90 100

DEBRIEFING

We wanted to first thank you for completing the study and explain what we looked at in this survey to better understand a variety of topics in the fan community, to hopefully be applied more broadly towards fan studies in general. We know this is a lot and we thank you again for sticking with us and helping us on our quest to further understand fan communities. First, looking at motivation for convention attendance in relation to the theory of planned behavior which would be novel within a large fan community outside of sport. Second, views of political motivation which is unexamined within fan communities in detail. We also were interested in a variety of factors concerning favorite character and how they relate to you as an individual which is also something psychology has yet to examine and with such positive characters, the brony fandom offers a unique look at these concepts. Fourth, we also wished to examine moral licensing and how morality and behavior are shaped by watching the show and how this may change outcomes on an individual’s willingness to donate money to charity. And finally, in the event you were wondering why a sudden influx of questions on sexism showed up, we were interested in further examining the openness within the brony community that we had examined in earlier studies and also sought to better understand the nature of individuals who may score high on hostile or benevolent sexism and also enjoy a show when female characters and feminist messages (including those from the show’s creator) are so prevalent.

Please do not tell other’s about the hypotheses we are investigating in this study—for that might influence their responses and it is people’s natural responses to beliefs about what others think that we are interested in. Thank you.

As a reminder, if you would like to be entered into the gift card drawing please Email [email protected] with the code 2017-71.

If you have any questions, concerns, or comments please contact…

Sincerely,

Daniel Chadborn, M.A.

Department of Psychology

Southeastern Louisiana University

Hammond, Louisiana 70443

(985) 549-5195

[email protected]

Stephen Reysen, Ph.D.

Department of Psychology, Counseling, & Special Education

Texas A&M University-Commerce

Commerce, TX 75429

(903) 886-5197

[email protected]

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Original (English): BronyStudy 2.0 - New Survey for the Fandom

Translation: © .

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